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New Book 'The Art of Dialogue' Helps Fix Communication Failures for Business and Personal Success
Gainesville, FL (PRWEB) September 12, 2006 -- “What we have here is a failure to communicate.” In the forty years since this quote (from the movie Cool Hand Luke) entered the language of popular culture, the devastating effect of poor communication on the business world has been not only confirmed but quantified. Communication-challenged companies suffer a sobering 57% lower shareholder return and report 78% less success in “highly engaging” their employees (per consultant Watson Wyatt). Poor communication has even more drastic consequences in our personal lives, contributing to loneliness, divorce, cultural clash, and conflict.
Carolyn Zeisset’s new book, The Art of Dialogue: Exploring Personality Differences for More Effective Communication, addresses the failure to communicate with a proven way to communicate. The Art of Dialogue bridges the communication gaps that arise when people process and evaluate information differently. Zeisset, an educator and trainer with decades of experience in studying personality and communication styles, illuminates these differences through use of the world-renowned Myers-Briggs Type Indicator® (MBTI®) instrument.
The MBTI assessment, the most successful personality assessment in use today, has helped millions of people understand personal preferences in where we direct our energy and how we collect and evaluate information. The MBTI instrument indicates a psychological “type” style consisting of four letters. For example, an INTP is a thoughtful introvert whose preference is to evaluate information based on fact, to abstract patterns from it, and to keep decision options open. An ESFJ, the exact opposite of an INTP, is an extravert more disposed to concrete sensory information, planning, and decision-making based on value. The sixteen different combinations which may be indicated by the assessment provide a framework for understanding the different ways people present, attend to, evaluate, and interpret meaning.
Readers of The Art of Dialogue need no previous introduction to psychological type. The book introduces the basics to enable a deeper understanding of written and spoken dialogue. Good and bad dialogue examples are followed by practical suggestions. Readers will not only transmit, receive, and respond clearly and unambiguously – they’ll also satisfy Peter Drucker’s criterion for effective dialogue: “The most important thing in communication is to hear what isn’t being said.”
The Art of Dialogue is published by the Center for Applications of Psychological Type (CAPT®), and is immediately available from the publisher and other outlets, including Amazon.com.
The Art of Dialogue:
Exploring Personality Differences for More Effective Communication
Carolyn Zeisset
Publishing Date: Fall 2006
Trade paperback 196pp
ISBN 0935652779
$18.95 (US dollars)
About CAPT. CAPT is a not-for-profit organization founded by Isabel Myers and Mary McCaulley in 1975, offering MBTI training, educational materials (books, tapes, exercises), and assessment tools (including the MBTI) to type trainers and the general public to promote the ethical application of the principles of psychological type.
About Carolyn Zeisset. Carolyn is an educator and principal in Zeisset and Associates, where she has trained people to become qualified MBTI practitioners and/or to successfully apply type in business and education.
CAPT® is a registered trademark of the Center for Applications of Psychological Type, Inc. in the United States and other countries. MBTI® and Myers-Briggs Type Indicator® are registered trademarks of the Myers-Briggs Type Indicator Trust in the United States and other countries.
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