Vacation Resorts: Artisans and Travel in Mexico

M&S Travel Money Hits the Beach in New Advertising Campaign

(PRWEB) July 13, 2008 -- M&S Travel Money gets under the spotlight this summer, with a major advertising campaign, starring Myleene Klass.

Set to 'Bamboleo' by the Gypsy Kings, with Mariella Frostrup providing the voiceover, the ad shows Myleene on the busy journey of preparation for her holiday. Viewers see her frantically packing, (including those much-admired bikinis) and visiting the beauty salon for essential last-minute holiday treatments. By contrast, she calmly picks up her foreign currency at her local M&S Bureau de Change (http://www6.marksandspencer.com/pages/default.asp?PageID=Home&Product=TM ) and finally relaxes on the beach with a cocktail.

The 30-second ad created by RKCR/Y&R, shows that buying travel money (http://www6.marksandspencer.com/pages/default.asp?PageID=Home&Product=TM ) at M&S is one holiday preparation that's stress-free, as it can be picked up with other last-minute holiday essentials at M&S.

Steve Sharp, Executive Director of Marketing at M&S, said: "Myleene is the perfect choice for this ad. Not only is she financially savvy, she is also a busy young mum, who simply doesn't have enough hours in her day, so appreciates the convenience of being able to pick up her currency at M&S. She also looks fantastic in her M&S bikini of course."

The campaign will air until 20th July. The ad and a 'behind the scenes' film, including an interview with Myleene, can be viewed on the M&S Money website at www.marksandspencer.com/money

The ad is supported by a fully integrated marketing campaign including instore promotion and posters on M&S lorries. Digital advertising includes banners on a range of travel websites such as tripadviser.com and lastminute.com where visitors can get a 'live' currency conversion. M&S Travel Money (http://www6.marksandspencer.com/pages/default.asp?PageID=Home&Product=TM ) website also features a travel money bureau locator and a 'live' currency converter (http://www6.marksandspencer.com/pages/default.asp?PageID=Home&Product=TM ).

M&S Travel Money offers a wide range of currencies at competitive exchange rates, commission-free at in-store Bureaux de Change, online and by telephone. Now M&S is making it even easier for holidaymakers to get their travel money with the launch of cash machines which dispense both euros and dollars in selected M&S stores.

M&S Travel Money can be ordered and purchased from bureaux de change in over 100 M&S stores and by telephone.

About M&S Money

Marks & Spencer Money (originally called Marks & Spencer Financial Services) was founded in 1985 as the financial services division of Marks and Spencer Group plc, initially to administer the M&S Chargecard. It is now a significant player in financial services, offering a wide range of products in the credit, investment, insurance and savings sectors.

Notes to Editors:

M&S Travel Money - Key Features

Competitive exchange rates updated daily

Over 50 currencies available by phone, widest selection of currencies

On the high street at M&S in-store bureaux de change

No commission on foreign currency notes and foreign currency travellers' cheques (1% charge on sterling travellers' cheques)

Commission-free buy-back

M&S in-store bureaux de change open seven days a week, including weekday evenings up to 10.00pm depending on store opening hours

Free delivery on telephone orders of £500 or more (for orders of less than £500 there is a £5 delivery charge)

Fully insured registered post

Images from the TV advertisement are available from M&S Money Press Office and on headlinemoney.co.uk

###

MORE ARTICLES:

In-Suite Spa Treatments Exude Romance in Puerto Vallarta, Mexico
New In-Suite Spa Treament and Diamond Bath for Couples at Grand Velas All Suites & Spa Resort

La Punta Realty, Puerto Vallarta, Pacific Mexico Named Exclusive Affiliate of Christie's Great Estates
La Punta Realty, Pacific Mexico, joins Largest International Network of Real Estate Brokers Specializing in the Marketing and Sales of High-Value Properties. As exclusive affiliate of Christie's Great Estates in Puerto Vallarta, Punta de Mita, Costa Careyes, Costa Alegre and Costa Nayarit, La Punta Realty [http://www.lapuntarealty.com offers our clients the extraordinary reach and strength of the world's largest and most prestigious network specializing in the sale of luxury real estate.

Uncovered: A New Resource for Real Estate Investment Opportunities in Puerto Vallarta, Mexico
fundVallarta announces a full online resource for discovering real estate investment opportunities in Puerto Vallarta, Mexico. With conditions similar to the property boom in California, Puerto Vallarta is poised to become an international performer with a solid return on investment. Visitors are able to access a significant knowledge-based investment resource center at the fundVallarta.com website.

Post-Holiday Spa Week and Duchess Detox in Mexico's Riviera Maya
Seven Day Mayan Retreat Package Available Through December 31, 2009 at Esencia Estate

More Vacations at Puerto Vallarta MX
Puerto Vallarta MX is definitely one of the places where people can stay and enjoy more vacations Puerto Vallarta MX is in the state of Jalisco and is one of Mexicoýs premier resort cities

Iconic Mexican Performers Take Flight In Puerto Vallarta
Every weekend in Puerto Vallarta, a group of famous Mexican performers take flight From a central location on the Malec?n ? Puerto Vallarta?s beloved boardwalk ? the Papantla Flyers dazzle visitors with six performances each Saturday and Sunday

Puerto Vallarta Vacation Review
Just returning from a wonderful trip to Puerto Vallarta, I've decided that tropical vacations are good for the "soul". It's important to take the time to get a way from the everyday routine.

Puerto Vallarta: The City of Festivals
After Puerto Vallarta found its way onto the international tourism map following the release of ?The Night of the Iguana,? the city became a meeting place for artists, musicians and anyone seeking a cosmopolitan destination amongst incredible natural beauty As a result, numerous festivals have developed in Puerto Vallarta, celebrating everything from independent film to haute cuisine

Livin' La Vida Loca at Puerto Vallarta, Mexico
Mexico is in itself a paradise with its lot of places that offer nothing but the best comfortable life to anyone. Out of the several coastal resort-type offerings in the region, Puerto Vallarta is possibly the greatest epitome of wonderland.

Resort in Mexico's Riviera Maya Offers Luxury, Family Fun, and Culinary Excellence
A recently completed expansion provides all-inclusive getaway at the Hotel Marina El Cid Spa & Beach Resort.

The Southern Pacific Coast has Snatched the Attention of Investors from the Northern Pacific Coast
There are so many wonderful things abouth Costa Rica's Southern Pacific coast. Each city has its own unique attractions that have really sparked interest with investors who see the vision and want to be part of the growth in Costa Rica.

Win a Luxury All-Inclusive Mexican Vacation for a Family of Four in Puerto Vallarta, Mexico
Family Scavenger Hunt Leads to 4-Day/3-Night Mexican Vacation at Grand Velas All Suites & Spa Resort

Celebrate Grandparents at Grand Velas Resort in Puerto Vallarta
Dolphin Encounters, Spanish Lessons, Mexican Folkloric Night and More As part of the Grandparents Package Available Until October 1st

Casa Velas in Puerto Vallarta, Mexico Receives AAA Four Diamond Award
Casa Velas Hotel Boutique in Puerto Vallarta, Mexico, is again joining the ranks of AAA Four Diamond Award winners. Casa Velas is the only adults-only all-inclusive golf resort in Mexico to receive this AAA Four Diamond award.