Vacation Resorts: Artisans and Travel in Mexico

Art Poly Sees Spike In Weather, Green Product Sales Due To Climate Change

Brooklyn, NY (PRWEB) April 23, 2008 -- With global warming gaining more and more mainstream awareness, the business world is moving to accommodate this new sensibility with a re-focused approach for various organizational needs. Corporate marketing professionals are noticing a significant shift in the world of branding and promotional products; more specifically, because of global warming and an increasing eco-centric mentality, product giveaways at trade shows, conventions, and job fairs have changed from the standard to something more relevant to the times.

While promotional products have often followed several standards -- pens, polo shirts, business-card holders -- the staff at Art Poly have noticed a difference in what businesses have targeted. "At Art Poly, we've seen an increase in demands for weather-related products, such as branded umbrellas and rain ponchos," says Ruth Kay of Art Poly (http://www.artpromos.com). "This seems to coincide with the fact that global climate change has made rainfall more erratic. Businesses see value in giving people branded products that can help them out at the moment."

Art Poly offers a number of branding possibilities through giveaway and promotional products designed to help people through inclement weather. From a wide range of colors and sizes for umbrellas to branded sunglasses and rain ponchos, Art Poly's options and customizability gives businesses the flexibility to create a key takeaway item from a promotional event or a trade show that offers practical, everyday usage.

"The most effective promotional product is the one that will be remembered and used for practical purposes," says Yoel Katz, Marketing Consultant (http://www.ykatzmarketing.com) to Art Poly. "Little trinkets get thrown in drawers and forgotten about. With seasons and weather becoming increasingly unpredictable from climate change, rain protection is becoming quite popular. After all, at some time or another, everyone will need an umbrella."

While umbrellas and other weather-related products (http://www.artpromos.com/dept.asp?ID=39) are increasing in popularity due to climate change, the surge in green-friendly products and ideals is something else that Art Poly addresses. Green items, such as multi-functional beach bags, totes, and safe Polycarbonate bottles, are seeing higher consumer demand as the public shifts towards a more environmentally friendly attitude. By providing green promotional products, businesses are giving clients and trade-show attendees useful branded items while promoting a forward-thinking image.

"Green products as a whole are growing in market share. The next logical step is for this to filter into the business promotional world," says Kay. "The best thing about something like a Leisure bag (http://www.artpromos.com/dept.asp?ID=4), besides the fact that it helps the environment, is that it produces promotional possibilities of almost every kind. Anywhere someone will need a handle bag -- at the beach, boating, golfing, or shopping at a local store -- a business can have its logo and brand out in the public."

Art Poly has a full catalog of both weather-related and eco-friendly items that can be customized and branded for any business or organization. Visit www.artpromos.com to view Art Poly's complete online catalog.

About Art Poly

For more than 30 years, Art Poly Co. has sold high-quality branded products to businesses of all shapes and sizes. With a diverse catalog featuring everything from wearables to electronics to travel items and more, Art Poly performs in-house printing and embroidery to ensure that business branding and identity strategies can be optimally executed. Learn more at www.artpromos.com.

About Y. Katz Marketing (http://www.ykatzmarketing.com)

Based out of Brooklyn, New York, Y. Katz Marketing provides online and traditional marketing solutions for companies across a diverse range of industries. With a creative and talented staff, Y. Katz Marketing has earned the reputation of producing dynamic results that combine the best of skill set, technology, and innovation. Learn more at www.ykatzmarketing.com.

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